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OXNARD • NOVEMBER 3, 2026

Measure E

Measure E (on your November 2026 ballot) is a BAIT AND SWITCH!

½¢ Existing Measure O sales tax
2029 Current expiration date
$20M Approximate annual revenue cited by the City
SEE THE TIMELINE ↓

Measure E (on your November 2026 ballot) is a BAIT AND SWITCH!

It’s been said that there’s nothing quite so permanent as a “temporary” government program, and Measure E is a perfect example of that.

2008 → 2020 → 2026

2008

In 2008, the City of Oxnard told voters it needed a TEMPORARY sales tax increase of 1/2% (called Measure O), and it would expire on March 31, 2029. Voters approved it.

2020

In 2020 the city said because Measure O was going to expire, voters should approve a PERMANENT 1.5% sales tax to replace Measure O…and then some.

2026

Now in 2026, the city wants to have its cake and eat it too, asking voters to let them keep BOTH of these taxes.

Paid for by Starr Coalition for Moving Oxnard Forward Opposing Measure E. FPPC ID 1379154.

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